Bourjois is a brand that I love! I was and still am a long time buyer of the blushes and eye shadows. I love their silky texture on my skin and all the lovely colours that they have. They are very good quality products at a convenient price. They always come up with very interesting and
inovative products. But let me tell you something about the brand.
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A BRAND BORN INTO THE WORD OF THEATRE AND THE PERFORMING ARTS
In 1863, Bourjois was born on the great boulevards of Paris in the
theatre district, at a time when France was the world's second leading
economic power. The actor Joseph-Albert Ponsin was the company's first
creator; he prepared makeup and perfumes for actors and actresses in the
comfort of his own home. In 1868, Ponsin entrusted his entire activity
to Alexandre-Napoléon Bourjois. The company blossomed in the hands of
Monsieur Bourjois, who made it internationally known.
The first creations were waxy makeup sticks in many colours, with
amusing names like Jealous or Lovesick, specially created for theatre,
by Joseph-Albert Ponsin, a genial visionary, part actor and a great
cosmetologist. His cosmetic palette broadened rapidly; the
refinement and variety of his makeup brought success that extended
beyond the circle of actors and actresses.
STARTING IN 1863, BOURJOIS DEVELOPED THE SPECIFIC BAKING PROCESS: THE LITTLE ROUND POT WAS BORN
How do you achieve a very fine and silky powdered texture that dusts the skin with soft, transparent colour? Combine a careful amount of of powder and water, mix it delicately,
pour it into rounded moulds and put it in the oven to bake...this is the
principle behind a complex recipe that Bourjois has been improving
since 1863: add a few grams of shimmering mother-of-pearl, let it bake a
bit more, depending on the effect desired. One hundred and fifty years
worth of experience guarantees a certain expertise in preparing makeup!
Java rice powder was launched in 1879 and was designed to lighten
skin and leave it silky-soft: women adopted this idea immediately and
Bourjois then extended to the mass market in many countries. A
steam factory was built at Pantin in 1891. In 1897, it sold two million
boxes of Java rice powder worldwide. Product information was translated
into five languages.
Makeup for cheeks, for eyelids, rice powders, polishes, lipsticks
and Indian tablets that were the ancestors of mascara, as well as
"perfume extracts for the handkerchief," "perfumed sachets to put inside
slippers," toothpastes, hair lotions...and even a "Hungarian pomade" to
help arrange a gentleman's moustache! The offer of beauty
products was extremely broad and each piece was elaborated by paying
very careful attention to detail, all the way to its presentation in the
sales catalogue.
With the invention of the Bourjois "mini" range in the late 19th
century, cute and practical with modern-style designs, Bourjois was the
pioneer of the “makeup on-the-go" concept.
Initiating
"story-telling" marketing, Bourjois told about the adventures of
"Babette" in 1924. She was a young and elegant imaginary woman, who was
the ambassadress of Pastel perfumes and makeup in all the leading
newspapers for six years.
CLEVER, FEMININE PRODUCTS THAT SIMPLIFY BEAUTY
Amongst others, Bourjois invented the Coup de Théâtre mascara, the
first double-ended mascara and Suivez Mon Regard, a loose powder
eyeshadow in a clever box that delivers the right amount of powder onto
the built-in brush. Ingenious products that make beautiful
accessories : each product is carefully designed to make them easy to
use and a pleasure to carry in your handbag!
A WIDE RANGE OF COLOURS
Did you know that the Bourjois catalogue includes over 400 shades and that 100 of these are renewed each year?!
The Bourjois teams - product managers, packaging engineers, formulators
-- are 90% female! They make every effort to design high-quality
products: they are creative, expert, careful about details and have the
cutting-edge expertise necessary to propose top-performance innovations
at an accessible price. source: bourjois.co.uk
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The latest boast from Bourjois : they have launched a range of subtle and easy to wear colours both for day and night called
Smoky Stories.
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