The powder is from Deborah Milano in number 42. But first a little history lesson:
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The company started up with a simple yet ambitious goal, neatly summed up by the Latin saying: Vive Valeque, or, live and be well. This is the story of how a company has thrived for four generations and one hundred years to achieve its current goal: the perfect cosmetic.
1903 - Brothers Giovanni Battista and Cornelio Bonetti established a company, Bonetti Frères, in Paris. Their core business aim was to manufacture pharmaceutical and health care products. The fourth generation of the Bonetti family now runs the business.
1920 - In 1905 Bonetti Frères scored a hit with Diadermine, the multi-purpose cream that became an instant international hit. Diadermine advertising campaigns featured larger-than-life celebrities like Bette Davis, Olivia De Havilland and Anna Magnani.
1930 - The Diadermine brand added a few exciting new products: blusher, skin cream, toothpaste, hand cream and sunscreens.
1962 - Birth of the Deborah brand: A make-up range embodying the deep social changes taking place at the time. The brand rapidly acquired a huge fan base. The first automatic mascara marked a definitive achievement: beauty stopped being an impossible dream. Make-up was now affordable and within every woman’s reach. Deborah became known as a “young brand with a young price” attracting a target group that no other brand had yet addressed.
1982 - Birth of the Debby brand- the first play & dream make-up line specifically targeted at teenagers.
1998 - The Deborah Group created the HC high-tech cosmetics brand. Cosmetic excellence in terms of innovation and performance, distributed through the pharmacy channel.
2006 - Deborah launched a new nail care line, Deborah Nailspace. At last, a professional manicure without having to leave your home.
2007 - The Debby brand underwent a total revamp and opted for a new target: The fashionista market. The decision turned out to be a real winner.
2008 - Alfabeti (Alphabets): Small visual counterpoints blending graphic art with architecture. Deborah took the distinctive atmosphere of Milan to a whole new level: The very heart of the fashion & design arena. Since 2008 Deborah has livened up the funky Fuori Salone events that run alongside Milan’s main international furniture and design fair.
2010 - From Deborah Group Laboratories came Dermolab, the new face treatment line embodying excellence in terms of innovation and technology. source: deborahgroup.com
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It is described as feather-light silky smooth powder to even out tone and leave a no-shine finish. Dermatologist tested. The powder has a lighter colour, suitable for light complexions. It comes in a 14 grams plastic recipient and has a valability of 24 months.
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