Focus on ... Lancôme

Celebrating 80 Years of Beauty

For many, many years, Lancôme, the world's leading luxury beauty brand, has epitomized beauty and glamour with a quintessential French touch. Women seeking the finest in beauty look to Lancôme for the highest quality in skincare, encased in timeless style and delivering scientifically proven results.

“Why did I create Lancôme?”,“Because I had seen that two American brands had taken control of the beauty industry. A French brand should be up alongside them.” Armand Petitjean

Lancôme is THE brand of women. Today more than ever, ultra-femininity, emotion, joie-de-vivre, happiness and beauty are at the very heart of Lancôme’s DNA. A spirit that asserts itself through the most beautiful, the most optimistic mission: that every woman who come to Lancôme to be more beautiful, always leave happier.

Lancôme facts & figures:

Lancôme Paris is a French cosmetic company established in 1935 by French perfumer and cosmetician Armand Petitjean, a visionary and lover of French elegance and women. Time International mentions Lancôme’s old brand history, “born in the days when fashionable French women still wore gloves and didn't have the right to vote.” Petitjean started his business by launching five fragrances: Tendre Nuit, Bocages, Conquete, Kypre and Tropiques at the World Fair in Brussels, Belgium. His company objective was very precise, he simply wanted to bring French elegance to the world.

The brand name: Armand Petitjean dreamed of a name that should have a truly French sound, that would echo famous historical names like Brantome, Vendome… Somebody suggested the name of a chateau in the Indre department, named Lancosme. All they had to do was to change the silent “s” for a circumflex , and the result was perfect – a French name that everyone could pronounce, written with the specifically French circumflex. Lancôme, symbol of France.

The brand logo: Armand Petitjean, the founder of Lancôme selected a rose to be the symbol representing Lancôme. The design of the logo has had some changes since it was first created in 1964. For the written logo, the word Lancôme was associated with the name of the city, Paris, to help customers to feel the sense of French chic.

In 1936, Lancôme created the skincare brand Nutrix - a nutrient cream which contained not only natural serum but also active ingredients based on proteins and vitamins that still exists in the market. “La Nutrix,” as it was known, was described as “a regenerating night cream,” and quickly became a panacea, used for sunburn, stings from plants and insects, chilblains, frostbite, and razor burn. The British minister of defense even recommended it in the fifties as the only known remedy for radiation burns in case of nuclear war.

In 1938, Lancôme makeup, which had been in existence since 1935，took its turn center stage, when Armand Petitjean created another product. At that time, the fashion was for lipsticks that lasted because they dyed the lip tissues. Unfortunately, they also dried out the lips. Petitjean created Rose de France, a pale pink lipstick with a soft texture that would give the customer “lips…soft and gleaming like a baby’s.”

In 1955, Lancôme created a skincare line called the Océane with seaweed ingredients. Based on the use of seawater and marine extracts and many products with complicated classical names – Aphrodite, Triton, Neree, Neptune.

Lancôme has been owned by L'Oréal Corporate since 1964.

In 1981, actress Isabella Rossellini agreed to be the public face of Lancome. Their relationship would last another 14 years. Rossellini's contract pioneers the use of famous faces in cosmetics advertising. Since Rossellini's time, celebrity beauties such as Uma Thurman, Penelope Cruz, Emma Watson, Kate Winslet and Lupita Nyong'o have been chosen to represent the brand.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

Lancôme is also about positive beauty. The brand has chosen charismatic and fully accomplished women to be its ambassadresses: women with heart. From Julia Roberts to Kate Winslet, from Penélope Cruz to Emma Watson: all are beautiful icons who love life, who are full of energy, and talent ; icons every woman can relate to. They embody a radiant, confident and universal beauty while keeping modern and down to earth.

Today Lancôme is the leading French brand in selective perfumery and offers skincare, make-up, and fragrance products and they are sold in over 140 countries, on three continents, including Europe, Asia, and America.

Lancôme’s best-sellers are :

For skincare: Visionnaire, Génifique, Absolue, Rénergie, Blanc expert, UV Expert.
For make-up: Hypnôse star, Hypnôse Doll Eyes, Hypnôse, L’Absolu Rouge, Rouge in Love, Teint Miracle, Teint Idole Ultra 24h.
For fragrance: La vie est belle, Trésor, Ô, Hypnôse.

Lancôme is a pioneering brand and visionary ahead of its time. A brand which keeps writing the future of cosmetics: from Niosôme to Visionnaire and Génifique, from L’Absolu Rouge to Teint Miracle, and from Trésor to La vie est belle, Lancôme successfully combines scientific expertise and an intuitive understanding of women's needs.

Lancôme is the brand of women, represented by some of the most accomplished actors and models today, including Lupita Nyong`o, Julia Roberts, Penelope Cruz, Lily Collins, Kate Winslet, and Daria Werbowy. Lancôme's mission is to provide women with superior products and services that fulfill their quest and enthusiasm for beauty.

All with a French elegance, charm and joie du vivre. Because “France has a word for beauty: Lancôme”.

The Petitjean family stipulated that Lancome's original vision, French-centric and prestige-oriented, must be maintained. And indeed, Lancome became L'Oreal's high-end anchor brand, preserving and extending its legacy.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

By the 1960s, increased competition with bargain brands led to financial woes for Lancome. It was acquired by L'Oreal Paris in 1964. The Petitjean family stipulated that Lancome's original vision, French-centric and prestige-oriented, must be maintained. And indeed, Lancome became L'Oreal's high-end anchor brand, preserving and extending its legacy.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

source : lancome-usa.com , loreal.com , perfumeknowledge.wordpress.com.
Until next time ,

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sâmbătă, 21 februarie 2015