miercuri, 8 iulie 2015

Benefit They're real! mascara and push-up liner - now in colour

Ladies today I have good news to share with you : if you a a fan of the They're real! mascara and push-up liner I am glad to tell you that both of them have now been launched in new colourful shades, just perfect for the summer ! They look so good, I'm sure they will be a hit ! With the new additions to the line the make-up routine will be more playful and fun !
They're real! mascara (8.5 gr/0.3 oz.) lengthens, curls, volumizes, lifts & separates. Now in Black, Brown and Blue. The jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had! Price - 24 dollars/aprox. 100 ron.
What else you need to know:
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
How to apply : Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
    Benefit They're real! push-up liner (1.4 g r/0.04 oz.).
    It’s the FIRST EVER lash-hugging gel liner in a pen! Now in Black, Brown, Purple and Blue (the green is not available in Romania). This matte black gel formula won’t smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye! Price - 24 dollars/aprox.118 ron.
24-hour* & waterproof
*Instrumental test on 19 panelists   
91% said it was longwearing*
88% said it hugged the lashline*
84% said eyes looked visibly larger*
*Results observed in a consumer panel survey on 32 women after 2 weeks
How to apply :
For first-time use :
To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.   
 For daily use :
 Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.
I am very happy that the brands have started to embrace the colourful trends of the summer, the make-up is more playful and fun now ! Benefit can be found in all Sephora stores, so check it out ! Until next time ,



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