M·A·C was established in Toronto when makeup artist and photographer, Frank Toskan and beauty salon owner, Frank Angelo brainstormed a makeup line. Frustrated because of the lack of colours that would shoot well with photography; their aim was to develop a studio line makeup line that would fulfill their professional needs. M·A·C was homegrown in Canada – literally. The two entrepreneurs cooked up the cosmetics in their kitchen and sold them from the hair salon. Their first customers: fellow makeup artists, models, photographers…then came stylists and editors. With every colour, and every magazine credit, word-of-mouth popularity grew. In March 1984, the duo officially launched the line from a single counter in a department store in Toronto.
The company took the industry by storm, offering a wide range of products that managed to blend street savvy with glamorous style and panache. In 1994, as AIDS spread across the globe, M·A·C’s co-founders searched for a way to respond to the epidemic. Encouraged by input from employees, they decided to make HIV/AIDS organizations the beneficiaries of the company’s charitable focus: the M·A·C AIDS Fund was born.
The Estée Lauder Companies acquired a majority interest in M·A·C in 1994 and full ownership in 1998. M·A·C is sold in more than 70 countries and territories. The brand’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is for All Ages, All Races, All Sexes. M·A·C is known as the color authority that provides products for the professional makeup artist and consumers alike, including an extensive range of color cosmetics, lashes, brushes, skin care, foundations and accessories. source : http://www.maccosmetics.com
I have to admit that I really love M.A.C. lipsticks. They come in different finishes but my favourite ones are amplified, matte (altough a little dry) and amplified creme like the one I will write today.
The M.A.C. lipstick in Girl about town
I usually wear pink and red based lipsticks so this one is right up my alley. Being a blue pink shade it is very suitable for autumn and winter seasons, but if you like it , you can wear it all year long.
You can see some swatches below:
|in natural light|
|in the sunshine|
|on my lips|
It isn't the cheapest of lipsticks but the quality and pigmentation is well worth the money.
I give it the A grade and I recommend it if you want to invest in a good quality product.
A dose of English:
to revere - to have great respect for (someone or something) : to show devotion and honor to (someone or something)
entrepreneur - a person who starts a business and is willing to risk loss in order to make money
word-of-mouth - orally communicated; generated from or reliant on oral publicity .word–of–mouth customers. .a word–of–mouth business.
to take something/somebody by storm - to suddenly be very successful in a particular place or with a particular group of people
savvy - having practical understanding or knowledge of something
panache - a grand or flamboyant manner; flair; verve
input - contribution of information or a comment or viewpoint
to be right up someone's alley - ideally suited to one's interests or abilities