I love Elizabeth Arden, I adore the Eight Hour range (I have both the
Eight Hour Cream Intensive Lip Repair Balm at my night table to put on when I go to bed - it keeps my lips moisturized and kissable; and Eight Hour Cream Lip Protectant Stick Sunscreen SPF 15 to use during the day, just wonderful!!).
I have many products from them on my wishlist from the make-up range, to the skincare and of course the perfumes . But I let my mind wonder into the wonderful, magical world of Elizabeth Arden and I moved away from the subject ...
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Everything started with a vision and a woman : Elizabeth Arden
A legendary innovator and a tireless entrepreneur, Miss Elizabeth
Arden established the American beauty industry a century ago. Born
Florence Nightingale Graham, she traveled from rural Canada to New York
City, where she opened the first Red Door salon on Fifth Avenue in 1910.
Elizabeth Arden's fundamental belief was that beauty should not
be a veneer of makeup, but an intelligent cooperation between science
and nature in order to develop a woman's finest natural assets. She
lived by her mantra,
"To be beautiful is the birthright of every woman."
Miss Arden created skin care products that benefited, not masked,
the skin. She not only promoted her concept of Total Beauty, including
diligent skincare, nutrition and fitness, but lived it prudently as she
persistently sought to bring a scientific approach to skincare
formulations.
Miss Arden was uncompromising in her vision to create the new and
absolute best products, packaging and services that women not only
needed, but desired; whether it was the cult-classic Eight Hour Cream,
her legendary Blue Grass fragrance, or a bold red lipstick to coordinate
with the uniforms of the women serving in the armed forces during World
War II.
Elizabeth Arden's list of beauty innovations is long. She was
the first to introduce eye makeup to the women of America and pioneered
the creation of the "makeover." With the launch of Ardena Skin Tonic,
the company became the first to incorporate its founder's name into a
product name. Miss Arden developed the first travel-size beauty
products, and was the first in the cosmetics business to train and send
out a team of traveling demonstrators and saleswomen.
By the 1930s, Miss Arden had opened Red Door salons in the
majority of the fashion capitals around the globe, and proudly
acknowledged her accomplishments by proclaiming that there were only
three American names known in every corner of the globe: Singer Sewing
Machines, Coca-Cola and Elizabeth Arden.
Through it all, Miss Arden created both an empire and a new
industry. Her entrepreneurial spirit and commitment to innovation,
quality and excellence remain the soul of the company today. source : elizabetharden.com
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Today I will present you the latest perfume launched by Elizabeth Arden : UNTOLD. It comes in three versions : Untold, Untold Absolu and Eau Legere (not available in Romania). The woman this fragrance represents is sweet, feminine but also sophisticated & tantalizing, a modern woman sure of herself and of her power of seduction.